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Docs1 min readDecember 24, 2025

Recommended products not showing (or showing irrelevant items)

Recommendations depend on catalog data, availability, and how Shopify/app recommendations are generated.

Product recommendations are typically generated from shopping behavior and/or product relationships. If they're empty or weird, it's usually because there's not enough signal yet.

Why recommendations may be empty

  • New store with limited traffic/order history
  • Too few products in the catalogue
  • Most products are out of stock or unavailable to Online Store
  • The section is disabled on the template you're viewing

Why recommendations can feel irrelevant

  • Product types/tags are inconsistent
  • The catalogue has lots of similar "generic" titles
  • Items are grouped in ways that don't match how customers shop

How to improve recommendation quality

  • Standardise product type and vendor fields
  • Ensure key collections and product relationships are clean
  • Keep inventory availability accurate

Merchant-friendly fallback

If your store is new, use a curated section until recommendations improve:

  • "Customers also like"
  • "Complete the look"
  • "Popular right now" (manually curated)
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