Product media: images, video, and 3D

A good gallery helps customers decide. A messy gallery creates doubt.

Recommended gallery order

1. Clean hero shot (front/3-quarter)
2. Alternate angle
3. Detail/texture shot
4. On-body / in-context (if applicable)
5. Size/scale reference
6. Video (short)
7. 3D (only if it adds real value)

Video tips

• Keep it short and purposeful (show fit, movement, or key detail)
• Avoid autoplay audio
• Prefer a single product video over many

3D models

Only use 3D if it helps the customer understand:

• complex shapes
• high-consideration products
• customisation

Common issues

• Gallery feels inconsistent: mixed ratios and inconsistent lighting
• Zoom doesn't feel sharp: source images too small
• Mobile feels slow: too many high-res images or videos above the fold

Next step

Configure browse and discovery: Collections & filtering