Launch checklist

Use this before publishing (or before announcing changes).

Must-check (conversion blockers)

• Header nav works on mobile and desktop
• Search returns results and handles "no results" gracefully
• Product variants select correctly and add-to-cart works
• Cart updates quantities correctly
• Discount codes apply (if used)
• Key pages: Shipping, Returns, Contact are visible and accurate

Trust and clarity

• Currency and localisation are correct
• Taxes/shipping messaging is correct for your store
• Payment icons and trust cues are not misleading
• Product imagery looks consistent across grids

Performance basics

• Homepage isn't overloaded with heavy media above the fold
• Images look sharp but pages aren't huge
• Avoid unnecessary popups on first load

Analytics & tracking

• GA4/GTM/pixels are installed and firing
• Conversion events trigger on checkout completion
• Consent banner behaves correctly (if you use one)

Rollback plan

• Duplicate your previous live theme before publishing
• Keep a record of what you changed
• If something breaks, revert first—then debug calmly

Next step

If you hit issues, use: Troubleshooting & support