Labels & badges: new, coming soon, sale

Badges work when they add clarity. They fail when they become noise.

Badges worth using

• Sale (driven by compare-at price)
• New (time-based or tag-based)
• Back in stock (when meaningful)
• Coming soon (only if you capture intent, e.g. notify me)

Keep rules simple

Pick one approach per badge:

• Tag-driven (e.g. tag: badge:new)
• Metafield-driven (best for control)
• Automated (e.g. "New within last 14 days")

Where badges should appear

• Product cards (collection/search)
• Optional: product page near title/price

Avoid placing badges everywhere.

"Coming soon" done right

If an item can't be purchased:

• Replace add-to-cart with "Notify me" (email capture)
• Make it obvious it's not available
• Avoid routing customers into a dead end

Next step

Prepare to go live: Launch checklist