Build custom pages with sections

You can build high-converting landing pages in Shopify by creating custom page templates and assembling sections.

When to use a custom page template

• Campaign landing pages
• Brand story pages
• Size guide pages
• Editorial content hubs

Step-by-step

1. Create a new page in Shopify (Online Store → Pages)
2. Open the theme editor and navigate to that page
3. Create a new page template (e.g. Page — Campaign)
4. Add sections in a logical order:
   • Hero (headline + CTA)
   • Social proof (logos, testimonials)
   • Featured products/collection
   • Story/benefits
   • FAQ
   • Final CTA
5. Assign the page to the new template (if required by your admin flow)

Structure that usually converts

• Lead with a single message and a single action
• Put your best proof above the fold
• Reduce choices (one primary CTA)
• Repeat CTA after value is established

Reuse templates

If you run lots of campaigns:

• Build a "Campaign" template once
• Duplicate it for new campaigns
• Swap content, keep structure consistent

Next step

Get product pages right: Product setup