Promo popups (not showing, showing too often, hurting UX)

Popups can help email capture and promotions—but they can also damage conversion if they interrupt browsing.

Why a popup may not show

• It's disabled on the template you're viewing
• It's configured to show only on certain pages or devices
• Frequency rules prevent it showing again (cookies/local storage)
• An ad blocker or privacy setting blocks the script

Why it shows too often

• Frequency settings are too aggressive
• The popup doesn't respect "dismissed" state
• Multiple popups are enabled (theme + app)

Best-practice settings (merchant-friendly)

• Don't show immediately on first page load (give users a moment).
• Cap frequency (e.g. once per session/day/week depending on your offer).
• Provide a clear close action and don't block navigation.

Conversion tip

Match popup intent to page context:

• discount capture on homepage/entry pages
• back-in-stock or notify-me on product pages
• free shipping threshold in cart (not as a popup)

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