How should I handle headings (H1/H2) for SEO?

Headings are structure. They should help customers scan and help search engines understand page topic.

Safe rules

• Use one primary page heading that describes the page.
• Use H2 for major sections (details, shipping, FAQ).
• Use H3 for subsections under an H2.

Common mistakes

• Using headings purely for styling (use theme typography controls instead).
• Repeating the same heading text across many pages.
• Making the logo or navigation the "main heading".

Practical guidance by page type

• Product pages: product title is typically the main heading.
• Collection pages: collection title is typically the main heading.
• Custom pages: choose a clear "topic" heading that matches the intent.